Marketing to Gen Z: What Brands Need to Know to Get it Right
Reaching Gen Z isn’t about using the latest trends or simply being on TikTok ; it’s about connecting with a generation that values authenticity, diversity, and transparency. Gen Z has a unique relationship with brands and technology, which means that getting it right requires a new way of thinking. Here’s a breakdown of how to genuinely connect with this influential generation. 1. Be Real and Transparent Gen Z is hypersensitive to inauthenticity, so if your brand feels fake, they’ll see right through it. Instead of glossy, overly polished campaigns, Gen Z appreciates raw and real content. Whether it’s behind-the-scenes footage, unfiltered posts, or candid videos, brands that show their true personality and purpose gain more loyalty. For example, Glossier, a skincare brand, built its empire by creating products based on real customer feedback and using customers as models. This transparency made Gen Z feel like they’re part of the brand's journey. 2. Prioritize Values ...