Digital Marketing vs. Dating: How Landing a Customer is Like Getting a Date
When you think about it, digital marketing and dating have a lot more in common than we might want to admit. Both involve that thrilling mix of hope, effort, strategy, and maybe a little bit of luck. Here’s a fun comparison of the customer journey with the dating world, from that first “meet-cute” moment to finally “closing the deal.” 1. The Meet-Cute : Finding Leads Dating Equivalent: It’s like locking eyes with someone across a crowded room — there’s potential, but you have to make a good first impression. In digital marketing, this is your chance to find quality leads, or as some might say, your “type.” You’re searching for people who could actually like you back . Think of it like swiping on a dating app: you don’t want just anyone; you want someone with potential. At this stage, targeted ads and eye-catching content are your wingmen. Pro Tip: Just like in dating, going for everyone won’t work. ...