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Marketing to Gen Z: What Brands Need to Know to Get it Right

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  Reaching Gen Z isn’t about using the latest trends or simply being on TikTok ; it’s about connecting with a generation that values authenticity, diversity, and transparency. Gen Z has a unique relationship with brands and technology, which means that getting it right requires a new way of thinking. Here’s a breakdown of how to genuinely connect with this influential generation. 1. Be Real and Transparent Gen Z is hypersensitive to inauthenticity, so if your brand feels fake, they’ll see right through it. Instead of glossy, overly polished campaigns, Gen Z appreciates raw and real content. Whether it’s behind-the-scenes footage, unfiltered posts, or candid videos, brands that show their true personality and purpose gain more loyalty. For example, Glossier, a skincare brand, built its empire by creating products based on real customer feedback and using customers as models. This transparency made Gen Z feel like they’re part of the brand's journey.   2. Prioritize Values ...
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Digital Marketing vs. Dating: How Landing a Customer is Like Getting a Date

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                       When you think about it, digital marketing and dating have a lot more in common than we might want to admit. Both involve that thrilling mix of hope, effort, strategy, and maybe a little bit of luck. Here’s a fun comparison of the customer journey with the dating world, from that first “meet-cute” moment to finally “closing the deal.” 1. The Meet-Cute : Finding Leads Dating Equivalent: It’s like locking eyes with someone across a crowded room — there’s potential, but you have to make a good first impression.  In digital marketing, this is your chance to find quality leads, or as some might say, your “type.” You’re searching for people who could actually like you back . Think of it like swiping on a dating app: you don’t want just anyone; you want someone with potential. At this stage, targeted ads and eye-catching content are your wingmen. Pro Tip: Just like in dating, going for everyone won’t work. ...
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